It's a primer that instantly mattifies skin , It Controls shine for up to 9 hours Rimmel London lasting matte primer is a lightweight primer that instantly mattifies your skin and creates a silky-smooth canvas for makeup application. You'll find that it controls shine with or without makeup so you stay looking fresh all day. With no heavy texture, lasting matte primer by Rimmel London feels hydrating and breathable and being non-comedogenic, it doesn't clog pores. It blends effortlessly and seamlessly for makeup that looks smooth, flawless, and even. Makeup application is improved and skin is kept looking velvety matte and shine free. Apply with fingers or brush, wear alone to mattify skin or under makeup to extend wear for up to 9 hours. Live the London look.