Test early: results from 6 days before your missed period (5 days before you expect your period)Our most sensitive test - 10mIU/ml hCG sensitivity: no test can tell you sooner; No brand is more accurate: over 99% accurate from the day you expect your periodEasy to read resultsEasy to use: ergonomic handle, colour-changing wide tip and Floodguard(TM) TechnologyNo. 1 brand most recommended in a survey of doctors in the UK (data on file)