!It's a roller for lashes. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls , BENEFIT roller lash curling & lifting mascara Full size: 8.5 g Net wt. 0.3 oz. 602004057877 BENEFIT roller lash curling & lifting mascara Full size: 8.5 g Net wt. 0.3 oz.About the brand: All American cosmetics brand Benefit was founded in 1976 by twins Jean and Jane Ford. From its humble origins as a San Francisco beauty boutique, to the make-up mecca it is today. Benefit combine candy colour hues with all American charm to create their whimsical cosmetic line. After reaching cult status with their multipurpose Benetint, Jean and Jane Ford forged ahead, creating everything from mascaras, to face primers, blushers and lip glosses; all encased in vintage style packaging, effortlessly capturing the brand's frivolous nature.