A sulfate-free purple toning shampoo that instantly removes yellow tones from blonde hair and suitable for vegansThe formulation contains Opti-PLEX technology that makes hair 90 percent strongerFor blonde hair that needs cleanning, refreshing and strength restoring back to natural virgin hair conditionSpecialised hairguard complex targets hair cuticles and seals them shut in just one wash24 hour fragrance fuse technology means each strand of hair is enveloped in a fragrance infusion lasting 24 hours