Dare to get the Push Up Effect , Bold Warning!! Apply responsibly!! Introducing the new Falsies Push Up Drama Mascara. Will you dare to get the Push Up Effect? Our 1st Push-Up brush with Cup-Shaped bristles boosts and thickens lashes The formula Instantly plumps & volumises the look of lashes, with Styling Wax to keep them lifted. Intense black colour for a dramatic, sultry look. Result: A luscious pair of plumped up, full, thick lashes that last all day and night!