, Vita lift lifting moisturiser intense double action Vita lift lifting moisturiser intense double action L'Oreal Men Expert Vitalift Double Pump has a double action, it helps combat the appearance of wrinkles and sagginess on face and neck. Skin feels younger and firmer. With age, the skin loses firmness and wrinkles appear. look older than feel. This intensive formula helps improve skin firmness and target wrinkles. 2 powerful formulae are combined for a double intensive action: 1 Concentrated firming gel 2 Anti-wrinkle cream Action 1 Re-tautens skin on the face and neck The gel is enriched with Pro-Tensium, an active ingredient known for its tensile properties. Immediately: Skin feels tautened and firmer as if 'lifted'. Action 2 Less visible wrinkles The formula is enriched with Pro-Retinol, a powerful anti-ageing ingredient. Designed to act on wrinkles - the skin looks younger. Hydrating cream and gel texture for men Hydrated skin for 24 hours Smoother and more supple skin Non-greasy, non sticky, quickly absorbed ADS - Active Defence System A powerful soothing ingredient which help reinforce skin's defence against daily aggressions.