Nivea For Men Maximum Hydration Nourising Lotion for Dry Skin, 16.9 Ounce , NIVEA MEN Maximum Hydration Body Lotion boosts the moisture level in the skin and intensively moisturizes. Specially formulated for men with dry skin, this lotion with Hydra-IQ technology absorbs in seconds with no greasy after feel. How it works NIVEA's exclusive Hydra IQ technology supports skin’s own hydration network to unleash deep, non-stop moisture that lasts more than 24 hours.