Define, lengthen and curl your lashes with zero clumps , The 3D brush makes it easy to capture, coat and lift every lash Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.