Define, lengthen and curl your lashes with zero clumps , Mascara in deep black colour Rimmel Day-2-Night is a mascara that creates 2 dramatically different lash looks, all with 1 magic double cap! 1. Choose the Length cap in the day for exceptionally defined, ultra- lengthened lashes. Lashes are stretched to new distances. 2. Choose the Volume cap at night for up to 15X fuller lashes. Thickens lashes with voluptuous, oversized volume without a clump in sight. The magic double cap gives you the power to create a perfect lash look, day or night! London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.