Contains vitamin E which helps provide additional skin protection from free radicals , Indulge yourself in a long-lasting make-up with 25 hour foundation enriched with comfort serum Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum gives you a ideal complexion that feels better and stays put from morning to night. It blends seamlessly, instantly and easily into your skin, concealing dark circles and imperfections. No need to worry about sweat, heat, or humidity… your foundation stays flawless for up to 25 hours. The skin-friendly comfort serum delivers instant hydration while the vitamin E helps provide additional skin protection from free radicals. Lasting Finish 25 Hour Foundation in Ivory is the ideal base for the rest of your makeup. Use it to achieve a flawless complexion and even out your skin tone. The coverage is medium to full and sets beautifully (not too fast) without budging. A must-have in every girl's makeup bag of tricks. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.