Illuminates and ideals one's skin , All day radiant-looking glow Live the London look. So you can do just that, from Rimmel London, comes Rimmel London, fix and protect SPF25 UV shield primer. Prime protect and prevent with this skin perfecting multi-protective primer. That instantly perfects skin by optically blurring imperfections and visibly improves the complexion and skin's texture overtime. Wear under foundation to create a smooth skin canvas for easier and prolonged makeup application or wear alone as a brightening protective shield. Rimmel is the UK's number 1 make-up brand and the face of London style. We live for the riot of colour on the streets, for the vibrant clubs and the hidden bars. We devour the music and the energy and come back for more. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Rimmel extensive hot looks, cool prices range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. Live the London look.